Hello everyone! My name is Kohmen and I’m so excited to share my story with you. I’m a small business owner, entrepreneur, and digital marketer. When I first started out, I had no idea how difficult it would be to establish an online presence and create content that people actually wanted to read. After investing countless hours of research into how I could increase my visibility without breaking the bank, I finally discovered the power of effective content marketing. In this blog post, you’ll learn about the five critical things you need to consider when crafting your own successful strategy—from understanding your readers’ search intent to displaying your expertise and building rapport. Let’s get started!