I happened to go to Isetan during my trip to Bangkok. I know, bit mistake going to a Japanese store while in Thailand. However, Isetan is one of the higher end stores in Japan, along with Takashimaya and Mitsukoshi to name a few.
Although department stores in Japan have outrageously good food stalls and vendors, I wasn’t planning on eating here. I then stumbled across this sign that Hokkaido beef was being features. There was actually a whole “Hokkaido Festival” going on.
Hokkaido is known for their seafood, dairy, ramen, and their snow beef, perhaps some of the best Wagyu in the world.
Wagyu from Hokkaido is arguably better than Kobe beef, but most people only know the name “Kobe” when it comes to Japanese wagyu and dismiss the rest.
The Hokkaido Beef sign caught my eye and reeled me in.
The Chuck Roll Set came with a steak that was cooked then sliced, a small side of vegetables, a small bowl of miso soup, rice and a dipping sauce.
Unfortunately, this was one of the worst steaks that I’ve ever had. It was mostly fat and gristle. There was not much edible meat. What there was, actually tasted pretty good and was tender. The miso soup was standard fare, while the portion of vegetables was meager to say the least.
If I run into another “seasonal” or “featured prefecture” festival, I’ll think long and hard before jumping on board again.